Norton FinanceRedefining a brand proposition and building for digital growth.
As a financial services provider that specialised in secured loans and debt consolidation loans for those with previous credit problems, Norton Finance was competing in an incredibly crowded keyword market.
The brand approached us for support with search optimisation but it soon became apparent that SEO was not the service that would deliver their ambitious brand goals.
What followed was a complete brand redesign, incorporating clearer customer propositions, new USPs, extensive user experience testing and a brand new site development.
We performed an extensive analysis of the client’s core target audience and the keyword markets that were most relevant to their business.
It was evident from the outset that there was strong competition from more established brands on the key traffic driving terms, so we needed to identify a strategy that would allow the client to drive qualified traffic at a much lower cost through paid search, and would deliver stronger organic rankings in a shorter timeframe.
The new brand identity and website delivered immediate results, with visible uplifts in traffic and conversions coming at a significantly lower cost.
In the first month we were able to deliver a 136% increase in clicks through paid search whilst, at the same time, cutting the average cost per click by 89%. We were also able to increase conversions by 225%, cutting the average cost per acquisition by 54%.
This increase in conversions resulted in a 63% month-on-month increase in total loan amount – equivalent to £5.5m in additional loan value.
Our efforts to enhance the mobile experience paid immediate dividends, with an almost six-fold increase in mobile clicks and an 893% increase in conversions through mobile devices.
The website is also well optimised for ongoing organic search activity, scoring 100/100 user experience score from Google Page Speed Insights.
INCREASE IN CONVERSIONS
REDUCTION IN CPA
A full-service digital marketing agency based in New York City. Delivering world-class results to hit our revered clients. Hitting KPI's across Search, Social & Display.
iTonic Digital Marketing Agency,
315 Madison Avenue, #3075,
New York, NY, US 10017
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