HostelbookersHostelbookers is a travel agency who partner with youth hostels and cheap hotels in over 3,500 travel destinations across the globe.
We introduced Facebook & Programmatic Display to the marketing plan targeting 18-30 years using 3rd party data audiences of users with a high propensity to travel whilst also being conscious of their budget.
We used Facebook video posts and image link posts to direct traffic directly to the Hostelbookers site and dynamic display ads. Key to our success was keeping the creative fresh, relevant and appealing and utilising Facebook oCPM bidding which optimises delivery of impressions to users most like to convert.
(You can read our Zoho case study here or our ZooPlus write up here).
The additional channel activity also helped to bring down PPC CPA with the multi-channel approach creating great synergy across the entire digital mix.
REDUCTION IN CPA
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iTonic Digital Marketing Agency,
315 Madison Avenue, #3075,
New York, NY, US 10017
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