US: +646 583 0068: UK: +44 20 8638 0668

Olympic Holidays

From a Brand struggling to overcome legacy Google penalty issues, to one with outstanding growth across a competitive market place.
Transforming the brand’s approach to Organic Search
Olympic Holidays is the UK’s leading specialist in holidays to beautiful European islands. They came to iTonixs looking to turn around its under-performance in organic search. It was clear that the brand had potential, and it was up to use to help it realise that potential.

At the heart of that underperformance was a series of legacy link penalties and technical issues. It was up to us to not only rectify those problems, but to implement a sustainable search marketing strategy that would engage audiences, build brand awareness and deliver consistent rankings for revenue-driving keyword terms.

The brand approached us for support with search optimisation but it soon became apparent that SEO was not the service that would deliver their ambitious brand goals.

What followed was a complete brand redesign, incorporating clearer customer propositions, new USPs, extensive user experience testing and a brand new site development.

Our Solution

Before we could do anything, we needed to ensure that the Olympic Holiday’s digital presence was built for success in search.
In order to do that, we performed a thorough review of the client’s link profile to understand the root cause of the problem. Following this review, we disavowed or removed more than 1,200 poor quality links from the client’s backlink profile, which helped to remove their legacy penalty issues and re-establishing their organic search visibility.

We also undertook a comprehensive technical audit of the Olympic Holiday’s website to produce a prioritised and actionable list of technical improvements, and more than 100 pieces of engaging functional content. These changes not only ensured that the site was following SEO best practice, but that the site was delivering the best possible customer experience and making the most of every single visitor.

With those issues resolved, we took to building a multi-faceted, long-term strategy that would build brand awareness, build authority, engage audiences and support organic visibility through creative content campaigns.

(You can read our PerfectGlasses case study here or our Viking write-up here).

What we achieved
Having recovered Olympic Holiday from its long-term SEO penalty in mid-2016, visibility was at record levels by June 2017 and continue to grow. The brand now has position one rankings throughout their keyword range, including on core traffic-driving terms.

All of this has equated to an outstanding return on investment. We have delivered a 354% ROI from the client’s investment in SEO, a 24% YoY growth in traffic and a 39% increase in organic revenue.


YoY SEO Growth




A full-service digital marketing agency based in New York & London. Delivering world-class results to hit our revered clients. Hitting KPI's across Search, Social & Display.


US: +1 646-583-0068
UK: +44 20 8638 0668

© iTONIC.COM 2024. All rights reserved

Subscribe to newsletter