Olympic HolidaysFrom a Brand struggling to overcome legacy Google penalty issues, to one with outstanding growth across a competitive market place.
At the heart of that underperformance was a series of legacy link penalties and technical issues. It was up to us to not only rectify those problems, but to implement a sustainable search marketing strategy that would engage audiences, build brand awareness and deliver consistent rankings for revenue-driving keyword terms.
The brand approached us for support with search optimisation but it soon became apparent that SEO was not the service that would deliver their ambitious brand goals.
What followed was a complete brand redesign, incorporating clearer customer propositions, new USPs, extensive user experience testing and a brand new site development.
Before we could do anything, we needed to ensure that the Olympic Holiday’s digital presence was built for success in search.
In order to do that, we performed a thorough review of the client’s link profile to understand the root cause of the problem. Following this review, we disavowed or removed more than 1,200 poor quality links from the client’s backlink profile, which helped to remove their legacy penalty issues and re-establishing their organic search visibility.
We also undertook a comprehensive technical audit of the Olympic Holiday’s website to produce a prioritised and actionable list of technical improvements, and more than 100 pieces of engaging functional content. These changes not only ensured that the site was following SEO best practice, but that the site was delivering the best possible customer experience and making the most of every single visitor.
With those issues resolved, we took to building a multi-faceted, long-term strategy that would build brand awareness, build authority, engage audiences and support organic visibility through creative content campaigns.
(You can read our PerfectGlasses case study here or our Viking write-up here).
All of this has equated to an outstanding return on investment. We have delivered a 354% ROI from the client’s investment in SEO, a 24% YoY growth in traffic and a 39% increase in organic revenue.
YoY SEO Growth
INCREASE IN REVENUE
A full-service digital marketing agency based in New York City. Delivering world-class results to hit our revered clients. Hitting KPI's across Search, Social & Display.
iTonic Digital Marketing Agency,
315 Madison Avenue, #3075,
New York, NY, US 10017
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